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With the advent of Voice enabled searches on Mobile devices and Smart speakers, there has been a gradual but steady shift in how a typical Internet user searches for a service or product. Devices like Amazon Echo, Apple Homepod, Google Home have all found space in[...]

First, a recap of a blog written by yours truly published on 9th July 2017 – "GAME OF BOTS - READY?" Here we predicted 50% of low end telecalling jobs might be axed once AI collaborates with machine learning to create voicebots. I never thought this will[...]

Hospital marketing is challenging to say the least. You can't really inspire people to visit a hospital. You know they won't. All you need to do is, subtly but consciously market your brand to stay relevant and approachable. Here are 8 great tips to help you create[...]

With no guard man or sales person to guide customers through the e-store, unveiling a full-fledged ecommerce store is definitely equivalent to opening a couple of retail stores with many operational and executional challenges. So, what's the most[...]

When it comes to optimizing an ecommerce portal, it is important for business owners and marketers to align the portal to top search engines such as Google. In the recent past, Google has evolved as[...]